What are Advertorials?
The term advertorial refers to a sponsored story and
its created when combining between the words Editorials and
Advertisement. Based on Genieo's proprietary technology, that
automatically matches between articles and the people topics of
interests, the advertorials System lets advertisers to publish
stories and target them directly to the people that can find them
interesting.
Who will use Genieo Advertorials?
Advertisers that wish to expend their product exposure to high
quality and targeted audience in variant topics and locations while
keeping a low budget.
PR and branding campaigns can now convey messages directly to
people that are interested in a particular content.
Publishers and bloggers that wish to expand their
reader's network.
Start using Genieo' Advertorials
Here’s a step by step guide to using Genieo's advertorials:
- Login using your Facebook account. If you are about to open a
company profile, we advise you to use a general Facebook account
and not your personal one.
- Fill up your contact details. Genieo will use these details as
your billing details.
- Add your PayPal account details. Currently we only accept PayPal
as a payment method.
- Create your first campaign:
- Choose the campaign's start and ending dates.
- Choose a daily spending cap for your campaign. The campaign
will halt automatically when the daily cap is reached.
- Choose a memorable name for your campaign!
- Add advertorials to your campaign. A campaign may contain as
many advertorials as you wish.
- Add a new advertorial to the campaign:
- Add title, story and link to the story image.
- Add click URL. A click URL is the target page where you want
your audience to go to when they click on your story.
- Change source name. The source name appears in advertorial
footer and reflects the origin of the article (e.g cnn.com). The
source name is extracted automatically from the target URL, but
you can overwrite it with an alternative name.
- Set the targeting options:
- Choose the locations where you want your story to appear.
- Choose who will see your story based on their topics of
interest.
- Set the payment method:
- Choose "Impressions" if you are looking for a more branding
or exposure campaign.
- Choose "Pay per click" if you wish to recommend something
and want to check how people reacts to your story.
Approval and declining of ads
Genieo is a respectable and reliable service. Therefore we are
keeping a strict policy regarding the nature of the advertisement.
Please refer to our Eula.
- News ads or ads that were recently edited will appear as
"pending approval" and will not be published automatically.
- An approve/decline email will be sent upon action taken.
Reports and billing
The advertorials dashboard allows you to see the performance of
your entire campaigns, a single campaign or a single ad unit.
- Per unit you will be able to see the performance by range of
dates and by impressions, clicks and CTR.
- The billing will be done on a weekly basis using your PayPal
account.